I won’t deny the fact that I have had several hair cut mishaps to “ombrè” attempts that dried out the ends of my hair so badly to extremely “brown” shades that faded into blonde-ish orange shades to short and super dark hair, red hair, hazelnut hair, highlights, etc etc (the list goes on). My hair journey has been quite an adventure.


Thankfully, I was blessed with a lot of THICK, heavy hair so despite all the things its been through, it isn’t as damaged and it’s still pretty manageable.

Anyway, about a month or two ago, I decided to make a bold move: Dye my hair at home. I’ve never done it before because I’ve always been scared of uneven coloring. I also thought the process was too long and I dont know, but if you ask me, I’d rather have my hair colored by a professional rather than go through the hassle.

Thankfully, I found out about this shampoo hair coloring product by Etude House from a good friend of mine about a year ago. I’ve always been curious about it but I’ve never really had the balls to try it out until that one time I was strolling around the mall, randomly entered Etude house and impulsively just bought their “Hot Style Bubble Hair Coloring” in the shade “Natural Brown”. It cost about 500 Pesos (cheaper than hair coloring at the salon)


They come in other colors as well, but I wasn’t daring enough to go for “wine red” or straight up “deep black”. I decided to go with something more natural (NATURAL brown), which to me looked extremely light on the box, but I figured it won’t turn out that light because what was then my current hair shade was a dark brown.

It comes in a box with 4 different things inside:

1. The color: It came in the biggest sachet in the box. It has that chemical smell most hair coloring products do and surprisingly has this very faint color (which actually made me doubt the effectiveness of this product at first)

2. Pumping bottle: It makes the “color” get all foamy. At this point, you’d really doubt the effectiveness of the product because you’ll barely see the color.

3. Conditioner: It smelled lovely (I think it had a lavender scent?) but it definitely eliminated that chemical stench and dryness your hair would get after washing off the foam.

4. Others: Gloves and an apron (I can’t think of the word for it right now but its basically the same plastic covering hair dressers would put around your shoulders before getting your hair treated)

TIP: If in case you try this, I recommend you plan how you’re going section your hair because you want to apply it as evenly as possible.

I had to give myself a pat on the shoulders because it turned out better than I expected. The hair strands closest to my forehead were lighter than the rest though which sucked for a while but after some time, it started to blend in with the rest of my hair. The color pay off was pretty accurate to the natural brown color it was aiming for which I didn’t really want but after two weeks, it faded into exactly the shade I was looking for.


All in all, I’d recommend it 🙂 It’s easy and affordable !